Why Mail? Why Not?
At a recent NEDMA event (that’s New England Direct Marketing Association, of which I’m an enthusiastic member), we learned about direct mail trends and technologies. I attend educational sessions on...
View ArticleIf I Were a Printer
Here’s what I’d do right now if I were a printer… - I’d bolster my online presence. First, I’d make certain my web site is solid. If you don’t have one, you don’t exist to your audience. -...
View ArticleTake 4 Minutes Before You Cold Call
Not having been a print sales rep, I can’t imagine the stress of cold-calling a prospect. Personally, I don’t like making or receiving cold calls. However, there’s one thing every sales rep should do...
View ArticleCall Me Names
I’m a sucker for personalized anything. There’s the coffee mug with a huge M that Jacob gave me for Christmas last year. A personalized jigsaw puzzle of my address in Madison, NJ, where I grew up (Your...
View ArticlePrint Buyer Roles Will Disappear
Change in this industry is inevitable. It’s literally tangible. And it’s affecting professionals whose job it is to source print for their companies. Commercial printing will be purchased forever and a...
View ArticleRecognizing Modern Printers
It’s pretty easy to talk about choosing a commercial printing partner with a print customer who’s been in the business for many years. You get it! You know who’s who. You’ve built your own network of...
View Article33 Certain & Silly Reasons Why Printed Books Are Better
We have iPads in the Dana house, even an old Kindle somewhere. Good gadgets, all of them. Yet our preferred medium for reading books remains print. It’s even true for our college-age son. Only the dog...
View ArticleChanging the Profile of Print
Back when I started this weekly column (1999), I focused on the nuts-and-bolts of print. I wrote about specs and terminology, paper characteristics and ink properties, printing presses and production...
View ArticleA Whole New Level of Color Certification: PSA
A chronic headache shared by print customers worldwide has to do with color: Will their printed materials match the printer’s proof – and will they match their color expectations? This is a loaded...
View ArticleChance Encounters of the “Print” Kind
I’m not one of those people who defend print at all costs, nor do I hop onto a soapbox to try and convince marketers and consumers to choose printed formats over digital. Sure, I share my own opinions...
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